yporqué

yporqué is a children's fashion brand founded in barcelona in 2007. the name refers to the question children ask endlessly as they are growing up (¿y por qué?, in english why?). founded by three moms with different educational backgrounds (design, advertising and psychology), they combine their knowledge to create a children’s clothing brand that, beyond fashion, maintains a very clear concept: a design that focuses on what kids like to wear.